ALLECOM Newsletter nº1 (EN) April 2016

Commerce is one of the most dynamic sectors in the European Union and is undergoing a major transformation, driven primarily by the rapid expansion of new technologies and the digital economy. E-commerce is increasing every day, offering new opportunities for business and has dramatically changed consumer’s behaviour and expectations. For traders, e-commerce offers new ways to interact with costumers and to serve them through different channels and platforms.

In fact, the ALL-ECOM project vision is that the current commerce is, above all, a connected commerce; a commerce where the dynamic relationship between the presence on the Internet, the physical space, the participation in social networks and the use of mobile communications exists in a combined way, making the shopping experience a multifaceted process where technological interaction is increasingly present but not in opposition or as an unique alternative to shop "offline".